think like artists
work like strategists

Boutique consulting at the intersection of hospitality, art, culture, and digital strategy.

Looking for our European sister company? Lead Heart First International OÜ (Estonia) →

What We Do

Six disciplines, one integrated approach.

01Art
02Books
03Culture
04Marketing Strategies
05Websites
06Social Media
Art

Art

Digital marketing for galleries, museums & artists

LEARN MORE →
Book

Book

Self-publishing support, from edit to Amazon

LEARN MORE →
Culture

Culture

Navigate Indonesia with confidence

LEARN MORE →
Marketing Strategy

Marketing Strategy

Brand, positioning & online strategy

LEARN MORE →
Websites

Websites

Design, build & launch your first website

LEARN MORE →
Social Media

Social Media

Content, management & growth strategy

LEARN MORE →

Special Project

Build with Purpose

Bedulu Boutique Villas

Bedulu Boutique Villas

A villa concept built to grow

Indome Insight

Indome Insight

Making sense of Indonesia

Ubud Art Guide

Ubud Art Guide

Connecting Ubud art with the world

Leadership Advisory

Leadership Advisory

For leaders who stand out

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Inquire. Inspire. Impact

At Lead Heart First, we bring people, culture, and strategy together to shape meaningful projects across Southeast Asia.
From leadership development to property, arts & cultural initiatives, our work is grounded in trust, collaboration, and real human connection.

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Meet Our Team

The minds and hands driving our vision forward.

Charlotte Cato

Charlotte Cato

↗

Founder & Director

Diki Zumara

Diki Zumara

↗

Project Manager &
Executive Assistant

Ayu Remdani

Ayu Remdani

↗

Project Manager

Cahya Suardani

Cahya Suardani

↗

Social Media Specialist & Management Assistant

Charlotte has a background in management consulting and big pharma. She is well educated, intelligent and worldly. At the same time she is sensitive, reflective and has a big heart. She cares. Her coaching style is personal, balanced and sensible. If you are open and willing to challenge yourself, your patterns and thinking — buckle up, Cato moves you in ways hard to imagine.

Startup CEOCoaching Client
Trusted By Leaders & Brands
PalllmDrift CollectiveBedulu Boutique VillasEthnomusicologistHerald van der Linde, AuthorMie Rajcic, COO Greenland AirportOkkie Soebagio, Kasih Property

& many more...

Global Footprint

Grounded in Bali.

Headquarters

PT Lead Heart First Consulting

Bali, Indonesia

Looking for our European sister company?Lead Heart First International OÜ (Estonia)
International client reach:
IndonesiaMalaysiaDenmarkGreenlandGermany
Lead Heart First Global Map
Get In Touch

Let’s Start a Conversation

Every project starts somewhere. Tell us what you’re working on, and let’s explore where we can help.

LinkedIn Instagram WhatsApp
Jl. Bumi Ayu Gg. Pungut Sari No. 6, Sanur, South Denpasar, Denpasar City, Bali 80228
© 2026 PT Lead Heart First Consulting•NIB 1260000310726

Privacy Policy

Effective Date: January 1, 2026

PT Lead Heart First Consulting is committed to maintaining the privacy and trust of our corporate clients, executive coaching participants, and site visitors.

1. Information We Collect

We collect personal information that you voluntarily provide when submitting inquiries through our contact forms, including your name, corporate email address, and specific details regarding your inquiry.

2. How We Use Information

The information collected is used solely to evaluate service fits, respond to strategic inquiries, schedule client consultations, and provide high-touch advisory services. We do not sell, lease, or distribute your personal data to third-party marketing brokers.

3. Data Security & Retention

We implement rigorous technical and organizational security measures to protect your personal identity and correspondence against unauthorized access, loss, or alteration. Data is retained only for as long as necessary to fulfill operational business purposes and compliance obligations under applicable law.

4. Contact Information

If you have questions regarding our privacy practices or request modification/deletion of your details, please reach out directly to our management team at [email protected].

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Art Service Hero

art

digital marketing for galleries, museums & artists

What It Is

We help artists, galleries, and cultural institutions show up online in a way that actually reflects the quality of their work — with the right website, the right social presence, and a clear strategy behind both.

Everything we build for the art world is tailored. The brief, the design, the voice — none of it is templated, because your work isn't either.

Who It's For
  • Independent artists ready to take their visibility seriously
  • Galleries looking to grow their audience without losing their curatorial voice
  • Museums and institutions that need a digital presence as considered as their programme
  • Artist collectives building a shared identity online
OUR DISCIPLINES

Services & Packages

01Website
Design, build, & launch a professional home

Design, build, and launch a professional website for your art or institution.

This service is ideal for:
  • Artists building their first professional portfolio
  • Galleries needing a clean, modern website
  • Museums wanting better visibility and accessibility
  • Cultural spaces preparing for exhibitions or funding applications
What’s Included

Planning & Structure

  • Website consultation session
  • Sitemap planning
  • Content structure guidance
  • Audience alignment

Design

  • Custom website design
  • Mobile-friendly layout
  • Clean visual style
  • Typography selection

Content Support

  • Artwork organization
  • Biography formatting
  • Exhibition history layout
  • Basic copy guidance

Technical Setup

  • Domain & hosting guidance
  • Website build & config
  • Contact forms
  • Basic SEO setup

Launch Support

  • Website testing & final review
  • Launch assistance & update training
Optional Add-Ons

Online shop • Event calendar • Multilingual • Newsletter • Blog/Journal • Maintenance

Packages

FOUNDATION

Clean starting point

Best for: Artists/small galleries launching first site.

Includes:
  • 1 consultation
  • Structure planning
  • Up to 5 pages
  • Mobile-friendly
  • Artwork gallery
  • Contact form & Basic SEO
  • Launch & training
Timeline: 2–4 weeks

GROWTH

Stronger visibility

Best for: Entities needing more content & features.

Everything in Foundation +
  • Up to 10 pages
  • Exhibition/event section
  • Content organization
  • Design customization
  • Newsletter integration
Timeline: 4–6 weeks

PROFESSIONAL

Complete digital presence

Best for: Established galleries, museums, collectives.

Everything in Growth +
  • Custom design & unlimited pages
  • Advanced navigation
  • Multilingual support
  • Event calendar
  • Advanced SEO & priority support
Timeline: 6–8 weeks
02Social Media
Content, management, & growth for cultural audiences

Content, management, and growth strategy for cultural audiences.

This service is ideal for:
  • Artists who want consistency but lack time
  • Galleries promoting exhibitions
  • Museums building community engagement
What’s Included

Strategy

  • Social media audit
  • Content direction
  • Platform guidance

Content Planning

  • Monthly content plan
  • Posting schedule
  • Campaign planning

Content Creation

  • Caption writing
  • Visual layout
  • Hashtag research

Management

  • Posting & scheduling
  • Comment/DM monitoring
  • Platform optimization
Optional Add-Ons

Photography • Video/Reel production • Paid ads • Campaign promo

Packages

FOUNDATION

Consistency without overwhelm

Best for: Starting structured posting.

Includes:
  • Audit & Monthly plan
  • 4 posts / month
  • Captions & Scheduling

GROWTH

Build momentum & reach

Best for: Active galleries & artists.

Everything in Foundation +
  • 8 posts / month
  • Story planning & visual design
  • Exhibition campaign plan

PROFESSIONAL

Full management

Best for: Institutions seeking high presence.

Everything in Growth +
  • 12–16 posts / month
  • Reel/video planning
  • Community management & reviews
03Strategy
Clarify direction & positioning

Clarify your direction, positioning, and growth plan.

This service is ideal for:
  • Artists preparing for major shows
  • Galleries refining identity
  • Museums planning audience growth
What’s Included

Discovery

  • Consultation session
  • Brand & position review

Direction

  • Positioning statement
  • Messaging framework

Planning

  • Marketing roadmap
  • Visibility strategy

Documentation

  • Strategy summary
  • Action plan & recommendations
Optional Add-Ons

Full brand identity • Website strategy • Social strategy • Launch planning

Packages

FOUNDATION

Clear direction

  • Consultation session
  • Positioning review & summary

GROWTH

Structured roadmap

  • Everything in Foundation
  • Marketing direction & roadmap

PROFESSIONAL

Comprehensive plan

  • Everything in Growth
  • Campaign planning & follow-up
04Exhibition Visual
Professional visual materials for events

Professional visual materials for exhibitions and cultural events.

This service is ideal for:
  • Solo & Group exhibitions
  • Gallery shows & Museum programs
What’s Included

Visual Concept

  • Visual direction & typography

Design Materials

  • Poster, invitation, social set

Coordination

  • Print file prep & revisions

Delivery

  • Print-ready & digital files
Optional Add-Ons

Exhibition catalogue • Press kit • Large format banners • Event assets

Packages

FOUNDATION

Essential items

  • Concept, poster, invite, digital assets

GROWTH

Full communication

  • Everything in Foundation + Labels & signage

PROFESSIONAL

Full visual system

  • Everything in Growth + Catalogue & press kit
Why Work With Us
OUR APPROACH

Why work with us

01

Tailored, Never Templated

Every artist, gallery, and institution has a unique identity. We design custom solutions that align directly with your work and audience.

02

Cultural Context

We understand the art world's language. Your digital presence will maintain curatorial integrity while reaching a broader public.

03

Clear & Practical

No unnecessary jargon or overwhelming processes. Just simple, highly effective execution from concept through launch.

LET'S WORK TOGETHER

Ready to elevate your art presence?

Reach out to discuss your upcoming project, exhibition, or digital strategy.

Start a Conversation →
© 2026 PT Lead Heart First Consulting • NIB 1260000310726Privacy Policy

Privacy Policy

Effective Date: January 1, 2026

PT Lead Heart First Consulting is committed to maintaining the privacy and trust of our corporate clients, executive coaching participants, and site visitors.

1. Information We Collect

We collect personal information that you voluntarily provide when submitting inquiries through our contact forms, including your name, corporate email address, and specific details regarding your inquiry.

2. How We Use Information

The information collected is used solely to evaluate service fits, respond to strategic inquiries, schedule client consultations, and provide high-touch advisory services. We do not sell, lease, or distribute your personal data to third-party marketing brokers.

3. Data Security & Retention

We implement rigorous technical and organizational security measures to protect your personal identity and correspondence against unauthorized access, loss, or alteration. Data is retained only for as long as necessary to fulfill operational business purposes and compliance obligations under applicable law.

4. Contact Information

If you have questions regarding our privacy practices or request modification/deletion of your details, please reach out directly to our management team at [email protected].

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